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We are what we post? Self-presentation in personal web space. What does it take to make a living on social media? Vice News, Nov. adults using social media, including Facebook, is mostly unchanged since 2018. Journal of the Academy of Marketing Science, 41(3), 373–387. Positioning person brands in established organizational fields.

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Influencer marketing in 2019: How to work with social media influencers. The megaphone effect: Taste and audience in fashion blogging. Instafame: Luxury selfies in the attention economy.

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Dilution and enhancement of celebrity brands through sequential movie releases.

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Scientific communication – A vanity fair? Science, 286(5437), 53–55.įranck, G. Putting people back in person-brands: Understanding and managing the two-bodied brand. GfK Marketing Intelligence Review, 10(1), 30–33.įournier, S., & Eckhardt, E. Academy of Management Review, 14(4), 532–550.įalkinger, J. Building theories from case study research.

New dynamics of social status and distinction. Social Media + Society, 1(2), 1–11.Įckhardt, G., & Bardhi, F. “Having it all” on social media: Entrepreneurial femininity and self-branding among fashion bloggers. Refashioning a field? Connected consumers and institutional dynamics in markets. Persona-fied brands: Managing branded persons through persona. Journal of Global Fashion Marketing, 7(3), 211–224.ĭion, D., & Arnould, E. Navigating person-branding in the fashion blogosphere. Cambridge: Harvard Business Press.ĭelisle, M. The attention economy: Understanding the new currency of business. Ninja is leaving twitch for Microsoft’s mixer. Journal of the Academy of Marketing Science, 39(6), 922–941.Ĭrook, J. Establishing human brands: Determinants of placement success for first faculty positions in marketing.

Seeking the support of the silent majority: Are lurking users valuable to UGC platforms? Journal of the Academy of Marketing Science, 47(6), 986–1004.Ĭlose, A. Journal of Business Research, 74, 133–138.Ĭhen, C. Celebrities as human brands: An inquiry on stakeholder-actor co-creation of brand identities. London: SAGE Publications Ltd.Ĭenteno, D., & Wang, J. Marwick (Eds.), The SAGE handbook of social media (pp. The affordances of social media platforms. New York: Routledge.īucher, T., & Helmond, A. Papacharissi (Ed.), A networked self: Identity, community, and culture on social network sites (pp. Social network sites as networked publics: Affordances, dynamics, and implications. Narrative methods for Organizational & Communication Research. What is wrong with social theory? American Sociological Review, 19(1), 3–10.īoje, D. Qualitative marketing and consumer Research. Attention, videogames and the retentional economies of affective amplification.